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IRSPlus, a seasoned tax firm known for expert solutions, needed a creative boost to strengthen their social media presence and drive engagement.

The objective was simple: IRSPlus wanted a social media makeover that would increase their visibility in the crowded digital space, attract new clients, and keep their current audience engaged. Their focus was on building  a consistent brand image across platforms while showcasing their expertise in tax and financial services in a more approachable, visually engaging way

Industry

Financial Services

Location

USA

Deliverable

Year

2024

Industry

Product and service design

Location

USA

Year

2023

IRS Big Thumbnail - The Mighty Apes

IRSPlus sought to enhance their digital presence and make a stronger impact on social media. They wanted to create a vibrant online identity that reflected their professionalism, while also making their services feel more accessible and relatable to potential clients. The goal was to increase brand awareness, engagement, and ultimately, customer inquiries through a refreshed social media strategy.

IRS Long Image - The Mighty Apes

The Mighty Apes swung into action by first understanding IRSPlus’s core values and target audience. We crafted a comprehensive social media strategy, revamping their Facebook, Instagram, and LinkedIn profiles with a cohesive look and feel. Our design team applied color psychology and brand-specific typography to make IRSPlus’s profiles stand out while keeping the visual aesthetics professional yet inviting. We created eye-catching Facebook cover pages, engaging Instagram posts, and consistent branding across all platforms. We ensured that each element—from visuals to messaging—was designed to capture attention, increase interaction, and convey the trustworthiness and expertise that IRSPlus is known for. We also implemented content strategies that balanced educational posts with client testimonials, offering value to their audience while building trust.

IRS Portfolio Scrollable Top Row - The Mighty Apes
IRS Portfolio Scrollable Bottom Row - The Mighty Apes

Branding

The results were outstanding. IRSPlus experienced a significant increase in engagement across their social media channels by 67%. The striking visuals and consistent branding not only attracted a broader audience but also boosted interactions and client inquiries.

Their refreshed social media presence reinforced their authority in the tax and financial industry while making their services more appealing to potential clients. This boost in online visibility led to an increase in overall sales and solidified IRSPlus as a go-to solution for tax and accounting needs.

 

Want your brand to roar in the digital jungle like IRSPlus? Contact The Mighty Apes the social media specialist today and let us work our creative magic on your online presence. Don’t wait—reach out and let’s make your brand roar! 

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